Jelmer Jarig Huizinga


We strongly believe that a successful new product is the combination of an excellent solution in the form of a product (improvement) and an affinity-marketing & sales concept and strategy. In our 10 years of experience with product development, we know that it takes a lot to successfully introduce an innovative product: 5% inspiration and 95% perspiration.

Innovation Affairs' expertise in combining inventive, technological power and affinity-marketing with a great feeling for market principles, ensures imaginative and relevant solutions.

The solutions are always simple, of high quality and carry a high Why doesn't this already exist? - character within.